Summary

Client: Tolip Hotels
Industry: Hospitality & Tourism
Service Provided: Social Media Strategy, Creative Direction, Content Production, Media Buying, Brand Management

With a growing presence across Egypt, Tolip Hotels stands as a hallmark of refined hospitality and national pride. A luxury brand with 22 unique properties, each with its own story, ambiance, and guest experience. Tolip represents the diversity of Egypt’s landscapes, from coastlines to cultural capitals.

Managing a name of this scale wasn’t just a project, it was an operation of precision, creativity, and non-stop momentum. At Akhtaboot, we took on the challenge of overseeing the entire digital presence for all 22 Tolip Hotels.

The Challenge

Each Tolip property operates as a standalone experience, with its own target audience, amenities, events, and geographical relevance. From resorts on the Red Sea to urban escapes in the heart of Cairo, every hotel required an individualized approach, but all under the Tolip brand umbrella.

We were tasked with managing 22 separate accounts, each with a distinct strategy, tailored visual identity, personalized content calendar, photoshoot with custom styling and moodboard, and targeted media buying plan.

All while maintaining the consistency, elegance, and standards of the Tolip brand.

Our Approach

Our collaboration with Tolip was rooted in customization, precision, and scalability. Here's how we handled it:

• Strategic Segmentation
  We developed an individual digital strategy for each property based on its location, positioning, and guest profile. This allowed each hotel to speak directly to its ideal audience while contributing to a unified Tolip image.
• Creative Direction & Moodboarding
  No two shoots were alike. We designed moodboards unique to each property, ensuring every visual reflected its essence, whether a beach resort or a business hotel.
• Content Creation & Social Presence
  From photography and videography to copywriting and engagement plans, we managed the full content lifecycle for each hotel. Every piece of content felt tailored, intentional, and aligned with each location’s identity.
• Coverage & Campaign Execution
  We handled on-ground event coverage, seasonal campaigns, and property-specific promotions, ensuring each account stayed active, relevant, and engaging throughout the year.
• Media Buying
  Our performance team created 22 dedicated media buying plans to optimize for awareness, bookings, and seasonal offers, driving measurable results for each property.